Micronotes demoed at FinovateFall in 2010.
Micronotes is an interactive direct marketing company that is seizing the opportunity to connect marketing dollars directly to consumers through the online banking channel while radically improving the productivity of and returns on marketing campaigns. Each year, brands spend billions of dollars to reach consumers yet the average return on a marketing campaign yields well below 1%. Using the Micronotes KulaMula FinApp, marketing campaigns have yielded returns as high as 20%. Powered by Yodlee, KulaMula enables consumer brands, including host financial institutions, to target online banking customers who get paid cash for taking 20-second interviews with the brands they choose resulting in highly customized offers. Founded out of a research project at the MIT Sloan School of Management, Micronotes’ KulaMula enables financial institutions to surprise and delight their customers with a continuous stream of cash and great deals that are highly customized to their interests while also improving cross-sell productivity and generating income through a revenue share.
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financial analysis FinovateFall 2010 / Micronotes | |
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